Bachelor of Business Administration in Media and Communication is an undergraduate Mass Media and Communication course. The program guides its attendants on the skills required to be a professional in journalism & news reporting, advertising & PR, corporate communication, TV & film production arts, news writing, scriptwriting, radio arts and editing etc. Programme seeks to inculcate the values of truth, objectivity and impartiality among the students so that they perform their role as disseminators of knowledge and makers of opinion without any bias and prejudice. The duration of the course is three years and it is career orienting in nature.